At the heart of a thriving PR agency like Pinstone are principles that guide daily operations and long-term strategies. Here are 16 essential principles to help you navigate the dynamic landscape of PR and beyond.
- Know yourself, know others and work together. Collectively we deliver exceptional results.
- Respect is earned and its depth won’t always be apparent or freely expressed – but is all the more valuable when it is.
- Integrity is a great compass.
- A successful business equates to giving your people security and opportunities.
- Systems offer clarity and continuity and underpin every great business.
- Reach for help when you really need it – you’ll be surprised at the response.
- Data and evidence is your friend – embrace, document and measure.
- Take the time to understand and interrogate – a solution will become apparent.
- Clients welcome a challenge – just be diplomatic about your approach.
- Everyone has it in them to take their career journey to the next step if they believe in themselves.
- Always be receptive to fresh thinking and new ideas.
- As a leader it is ok to be a human too.
- Always be willing to flex and make changes, but also to be decisive.
- Know the benefits of slowing down and taking time for big picture thinking.
- Never underestimate the importance of saying thank you.
- Make time to celebrate success. It’s all too easy to keep looking forward in the fast-paced PR world.
