The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
With a rural spin, this podcast episode looks at how businesses and communities in the countryside have adapted to life in lockdown.
LEAF chief executive, Caroline Drummond explains how Open Farm Sunday went virtual this year and the opportunities and challenges this brought to her, her marketing team and the farmers involved in making the event a success.
Strategic marketing consultant and founder of the Rural Business Awards and Rural Business Group, Anna Price, then explores how SMEs in the countryside have responded to the pandemic and the pros and cons for enterprising rurally based businesses, including community support and the ongoing connectivity challenge.
And finally, Andrew Price, head of rural research at Knight Frank, gives an overview of how COVID-19 has impacted rural estates, while providing exclusive insight into a new rural report being launched later this month.
