About Pinstone

Pinstone leads the charge of PR and marketing agencies in the farming, environment and food supply chain sectors – helping organisations of all shapes and sizes to cut through the noise and get their voices heard.

Our Journey
B Corp
Meet Our Team

About Pinstone

Pinstone leads the charge of PR and marketing agencies in the farming, environment and food supply chain sectors – helping organisations of all shapes and sizes to cut through the noise and get their voices heard.

Pinstone’s namesake
Pinstone is named after the country lane where Pinstone’s founder Catherine Linch lived when she first set up home in the countryside and embarked on her PR career. It was also on ‘Pinstones lane’ where Catherine and husband-to-be Robin endeavoured on their first and ambitious barn conversion project (while living in a tiny caravan). This took the duo into a decade of property development, that was only fully succeeded by their PR and marketing firm in 2010.
1991
Pinstone is founded
Catherine set-up Pinstone in 2005 following the closure of her former employer, the Shropshire-based Town and Country PR. Keen to prove that career and countryside are not mutually exclusive, Catherine took the leap into self-employment and Pinstone Communications Ltd came into being. Her first clients were a horticultural company, a pest control business and the industry body AHDB, that continued to feature ‘on the books’ for the next 18 years.
2005
Family business grows
With the expansion of ‘family Linch’ in 2010 came the impetus to create a truly sustainable business with the systems to underpin the growing team of consultants. As the property development era came to an end, Robin joined Pinstone and introduced accountancy and workflow software. Margot Raggett came on board as our business mentor in 2013 and provided fresh direction based on her years’ of top level, London agency expertise. This coincided with three of the current four senior team members joining between 2010 and 2015.
2010
Pinstone - PR Award Winners - REA Award Winners 2018
PR Award winners
Having been so successful in growing the business through recommendation and referral, very little time had been dedicated to our own PR. It came as quite a shock when our first ever award entry won us ‘Renewables Creative Agency’. This was followed only months later when we were awarded the highest accolade of PR Award winners at the VMAs (Veterinary Marketing Awards). We’ve never looked back!
2018
Pinstone - PR Award Winners - REA Award Winners 2018
Podcast launched 
Following the outbreak of covid and the subsequent explosion of podcasts, Pinstone released our own podcast: the agrifood comms cast. A bite-size take on the current farm to food news agenda, produced for PR, communications and marketing professionals in the agricultural supply chain.
2020
Bees’ knees launched
As we strive to be the very best we can be, we created the ‘Bees’ Knees’ initiative which includes an extensive learning and development programme, engaging our entire agency team and beyond. As part of this initiative, we launched ‘Target 52’ and embarked on becoming B Corp certified.
2022
B Corp
Certified B Corp. Pinstone joins the cohort of independently verified companies that meet the established high standards for social and environmental performance, transparency, and accountability. In August 2023 we became B Corp certified and embarked on our journey to work for the good of the planet, people and purpose. We have been making changes to support staff wellbeing, charity outreach and our impact on the environment.
2023

Why not
Join our team

As an agency that is committed to growing its team, we are always looking to attract new talent. If you’re interested in a role at Pinstone please email helen@pinstone.co.uk. We invest in our people and their talents, offer attractive salaries, private health care, a generous holiday allowance and a company performance related bonus.

But don’t just take our word for it, in our last staff survey results:

100% of the team recommended Pinstone as a good place to work and likewise the entire team are proud to work for Pinstone.

Get in touch

What our
clients say

On behalf of BASIS I would like to thank you Hannah, and all your colleagues, for supporting Jess and Greg in taking our public persona to a whole new level. I have always been impressed with the level of professionalism, enthusiasm, and energy within the Pinstone team and you have all been a delight to work with.
BASIS
Pinstone has undoubtedly given us presence and we really value the strategic insight with some strong objectives and measurables. The team has got a great relationship with Pinstone – it’s clear you really understand our market and our audiences.
OF&G
A privilege to work with such a motivated, knowledgeable, understanding and dedicated team. Keep up the good work!
Elanco
The Pinstone team have been a fantastic support before, during and after the Groundswell show this year. As headline sponsor, Pinstone really helped organise us, develop an impressive stand and increase our prominence across the event, including in the agricultural press. I have worked with the Pinstone team for many years across both Groundswell and Cereals and can highly recommend them
Affinity Water Catchment and Biodiversity Manager
The Pinstone team have fully embedded themselves as an extension of ours, investing time into getting to know us as individuals and the ins and outs of our business very quickly. I know that I can trust them to crack on and deliver quality work, even under pressure. I have thoroughly enjoyed working with you and wouldn’t hesitate to recommend Pinstone in future.
South East Water
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Our
sectors

Pinstone works with organisations that shape the living landscape, to increase their share of voice and reputationally position them as industry thought leaders. We do this by providing consultancy and a robust strategy across the whole communications mix to deliver meaningful results.

food

food

Working across the value supply chain, we are passionate about supporting organisations at the cutting edge of delivering food security, while meeting the industry’s sustainability targets. We understand how to convey complex messages and get attention.

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farming

farming

Working with agricultural businesses and organisations since 2005 we have a wealth of knowledge and experience in this sector and pride ourselves on understanding the big issues and working towards a sustainable farming industry.

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environment

environment

Working with established and emerging organisations, delivering ecosystem services and natural capital solutions, we are committed to protecting our living landscapes.

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Read
our news

Hannah Lloyd reporting on advertising through storytelling

Advertising through storytelling with integrity

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Rebecca Morgan presenting at Pinstone event who reports on the farming budget

Budget a stark reality check for British farmers

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Beth Dixon at Pinstone

Ten key considerations for effective crisis PR management and communications

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Pinstone’s team has benefited greatly as members of MBW and we are thrilled to now be playing a more active role in their mission as their appointed communications partner.

Using LinkedIn to elevate your personal profile

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Pinstone's comms campaign opens new gates for Open Farm Sunday

Pinstone’s communications campaign opens new gates for Open Farm Sunday

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Overcoming creative fatigue in digital advertising

Overcoming creative fatigue in digital PR and marketing

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Listen to
our podcast

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Let's start the
conversation

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Agency
CREDENTIALS

Pinstone Accreditation: Carbon Neutral Trusted Data: Blue Marble
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Agency
credentials

Pinstone Accreditation: Carbon Neutral Trusted Data: Blue Marble
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Contact us

Pinstone
The Business Plaza, 
Leominster Enterprise Park, 
Leominster, 
Herefordshire 
HR6 0LA

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Company number: 05329961
Registered office: 2 Wyevale Business Park, Kings Acre, HR4 7BS