This week – 23-30 April 2023 – our PR Agency is celebrating Great British Beef Week. We honour all the hard-working farmers, butchers, processors and retailers involved in producing tasty, high-quality British beef.

Now in its 13th year, Great British Beef Week is the brainchild of Ladies in Beef. This organisation consists of female British beef farmers who care passionately about the industry.

This year’s week-long celebration calls on people to enjoy ‘naturally delicious’ British beef in its many forms, including the iconic Sunday roast.

Here are three reasons why our PR Agency is proud to support Great British Beef Week 2023:

1. Farming is in our blood

The Pinstone team is passionate about farming. Several members, including myself, live on British beef farms.

I love watching calves being born and seeing them thrive at my husband’s farm in Angus.

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My colleague Laura Yates, who helps out on her family’s farm near Bridgnorth in Shropshire, is equally passionate about British beef.

She says: “I’m proud to be one of many generations of beef farmers nurturing high-quality, high-welfare meat for our food chain.

“Beef often gets a grilling (in more ways than one!) about its environmental impacts. I’m super passionate about telling the true story for consumers.”

2. British beef is sustainable and tasty

British beef is among the most sustainable in the world. Our farmers are working towards becoming carbon neutral by 2040.

Whether it’s adopting rotational grazing practices, using novel feed additives to reduce methane emissions or breeding more efficient animals – British beef farmers are doing all they can to be sustainable.

According to Ladies in Beef, some impressive environmental efforts by British farmers include:

• Increasing woodland plantings on British farms in the past 40 years to an area equivalent to four times the size of Greater London.
• Providing 16,000 hectares of wildflowers to support bees.

And let’s not forget how tasty British beef is. With plenty of grass and rain, Britain’s climate produces beef that’s naturally delicious.

3. Great British Beef Week supports a great cause

As well as promoting a great industry and a tasty product, Great British Beef Week raises money for a worthy cause.

Ladies in Beef is asking supporters to donate to rural charity RABI.

Since getting involved with the campaign, RABI, one of our clients, provides support to the farming community across England and Wales. They have organised more than 50 beef week events, raising £90,000 for farming people in need of support.

Donations can be made on the RABI JustGiving page.

Listen to our podcast episode, Championing British beef, to learn more about Great British Beef Week from Ladies in Beef co-founder, Jilly Greed.