You now have until the 2nd March to enter The Grocer Gold Awards 2020. This prestigious event celebrates the best of the FMCG (Fast Moving Consumer Goods) sector.
What are The Grocer Gold Awards?
For over 15 years, The Grocer Gold Awards have set the industry standard and are the highest-level of recognition for the FMCG market. Held in the Guildhall, London, the evening promises a level of glitz and glamour to match the prestigious Awards.
It is open to businesses and organisations of all sizes, from growing independents and SMEs to international brands.
This year, the Awards will be held on Tuesday 9 June, 2020.
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Why should you enter The Grocer Gold Awards?
Awards of any sort are useful tools in your PR arsenal. The more well-recognised the award, the more effective and impactful it is when used to support your business. The Grocer Gold Awards are, by that measure, an incredibly powerful PR tool to help elevate awareness of your business and your brand.
This publicity can help launch future campaigns and be used as a USP (Unique Selling Point) to differentiate yourselves from the competition.
It’s not just the winners that will benefit from the Awards. Both winners and finalists can use The Grocer Gold Awards branding and logos in their marketing. This improves your chances of receiving a positive outcome from entering the Awards, as you can celebrate and utilise a finalist position.
What are the Award categories?
There are over 20 categories in total, with full details included during the entry process. For ease, we’ve listed them here:
- Brand of the Year
- Direct to Consumer Brand of the Year
- Drinks Brand of the Year
- SME Brand of the Year
- Startup of the Year
- Business Initiative of the Year
- Consumer Initiative of the Year
- E-commerce Initiative of the Year
- Sustainability Initiative of the Year
- Supply Chain Initiative of the Year
- Technology Initiative of the Year
- Waste Not Want Not Award
- Specialist Online Retailer of the Year
- Online Supermarket of the Year
- Symbol/Franchise Retailer of the Year
- Independent Retail Chain of the Year
- Wholesaler of the Year
- Open to cash & carry, delivered or foodservice wholesalers.
- The Grocer of the Year
- Employer of the Year
- Entrepreneur of the Year
- Exporter of the Year
Any tips on entering?
A panel of expert judges from the industry will review all the applications in April and create a shortlist for each category. The judges will score the entries based on: innovation, originality, creative concept, execution, business acumen and results.
When you’re writing your application, make sure to write these scoring topics down somewhere close. Keep reviewing your entry to make sure you are covering each of these topics off in turn and in depth.
Most of the judging criteria are based on what you have already done, rather than what you’re writing about. However, make sure your successes, reasoning and ideas are clear and obvious to the judges.
A peer review of your application is always recommended, as you may miss details that a colleague may pick up. Also, double-check your grammar, spelling and layout, as simple mistakes here have ruined many a great application.
Finally, if you’re unsure where to start we do recommend working with a good PR Agency or wordsmith who knows the industry. Creative writing is a particular skill and a relatively small piece of copywriting will make or break an entry for an achievement that your business has worked very hard to create.
If you need any help with your application, please don’t hesitate to get in touch with our friendly team. Over the years we’ve helped clients win many Awards and it’s one of the most satisfying aspects of our work!
