We have exciting news at Pinstone. We are starting our journey to achieve B-Corp accreditation. This effort aims to give back to people and planet. As we look to become a B Corp Agency, we commit to making a positive impact.
We will measure our environmental and social impact rigorously. We will also change our corporate governance structure to ensure accountability.
Currently, only 600 businesses in the UK and 4,500 worldwide are certified B Corp. No organisation in Herefordshire, where we are based, has achieved this accreditation yet.
The principles behind B-Corp align with how we’ve run Pinstone from the start. It reflects our culture – always striving to be the ‘best we can be’.
‘Being the Bees’ Knees’ Initiative
Our internal initiative ‘being the bees’ knees’ sums this up. It includes investing in our people and their professional development. It also involves giving back to the environment and the industry we are rooted in. Caring for our people and the planet has always been a key part of what we do.
We have set-up 10 commercial bee hives and planted a wildflower mix over seven acres within a 37 acre commercial apple orchard as part of our environmental efforts.
We have also committed to the Better Business Act alongside 1,000 other business leaders. My husband and fellow company director Robin Linch joined me on ‘Better Business Day’ in London on Wednesday April 20th. We lobbied Parliament to support changing business law so that all businesses are run in the interests of their stakeholders, not just shareholders. We also met with and wrote to Herefordshire MP Bill Wiggins to make our case.
The latest episode of Pinstone’s podcast, The Agri-Food Comms Cast, features the role of businesses in serving ‘people and planet’. We talk to Hannah Cox, of Sustainability Impact Agency ‘Better Not Stop’ and Carmen O’Neal, founder of B-Corp certified gin producers 58 and Co Ltd. If you’re interested in learning more about what being a B-Corp Agency means and the process ahead of us, please take a listen.
If you have any feedback on the podcast, ideas for future episodes or if you want to reach out, I’m always happy to connect. My direct email is catherine@pinstone.co.uk.
