Over 1.3 million social impressions and 310,000 media reach
Deliverables: PR and editorial, social media, videography
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Deliverables: PR and editorial, social media, videography
Elanco is a leading global animal health company at the forefront of product development, innovation and knowledge services that keeps livestock and pets healthy in over 90 countries.
Raise awareness of responsible worming best practice amongst UK sheep farmers and highlight the zero resistance credentials of Elanco’s Group 4 worming product Zolvix while publicising the dangers of resistance to widely used wormers.
To spread the messages far and wide, a comprehensive, integrated communications campaign was developed. This included earned editorial, advertorial, digital marketing, videography and social media.
A dedicated farmer focus group informed the messaging and a collection of compelling case studies became the focus of the campaign, showcasing the undeniable return on investment that comes from choosing Zolvix.
“A privilege to work with such a motivated, knowledgeable, understanding, and dedicated team. Keep up the good work!”
Sharing Pinstone’s forward-looking approach, clients represent the industry’s most innovative thinking organisations. We pride ourselves in enduring client relationships, often becoming an extension of the in-house marketing teams.
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