98 pieces of press coverage reaching an audience of over 2 million

Deliverables: 
Editorial, social media, videography, content marketing, market insights, strategic consultancy.

The client

Severn Trent works in close partnership with farmers and landowners to protect watercourses from diffuse pollution from farm operations. The water company offers grant funding and support packages to farms looking to protect the environment while improving efficiency and productivity.

Client goals

Raise awareness of Severn Trent as leaders in protecting water quality, who are working with farmers and encouraging new participants to enter their schemes.

What we delivered

Developing quarterly dynamic strategic PR plans is the foundation to ensure a nimble application campaign that reflects the farmer STEPS funding. Timely farmer-friendly content is created that is advice-led and case study-based to target trade media, digital channels and social media.

The results achieved

“Pinstone has helped turn our communications into farmer-led, technically interesting content, leading on the elements that farm enterprises find the most important. Their contacts, and clients list are incredible. Their networking has allowed us to pitch our ideas to the target media including the BBC, hence securing such great coverage.”

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