Sustainable farming for planet and profit
Following a visit to Sustainability Week, Helen Maiden shares why the power of storytelling remains vital in highlighting the role of farming in conversations relating to planet and profit.
Changing the narrative on farming and the environment
Catherine Linch explores how industry narratives are evolving and draws on insights from the Low Carbon Agriculture Show that posed the question, Can Farming Save the Planet?
Herefordshire PR agency supports Leominster Foodbank
Find out how we have pledged to support their rural Herefordshire food bank in Leominster this Lent.
Educating an audience ‘by stealth’ with LEAF
Learn about the power of language and effective communication to make sustainability relatable to dairy farmers on the Bees’ Knees Comms-Cast.
NFU Conference 2025 – Beyond the shadow of agricultural inheritance tax
The 2025 NFU Conference marked a break from tradition, relocating from its usual Birmingham venue to the heart of Westminster. Though scaled back, this move was a strategic one, placing the event at the centre of UK political decision-making – a fitting setting given the storm around Inheritance Tax (IHT).
Reflections on the Oxford Farming Conference
Read about the 2025 Oxford Farming Conference from the perspective of Hannah Lloyd and Rebecca Morgan, from the Pinstone team.
The power of visual storytelling in the fight for family farms
Helen Maiden reports on an emotive day in London where bringing clarity to a complex issue boiled down to showcasing those who are most affected.
Advertising through storytelling with integrity
This week, two major events in the advertising and PR world underscore the need for integrity and transparency in storytelling.
Budget a stark reality check for British farmers
Pinstone’s Rebecca Morgan reports on the farming budget and the need to bridge the communications gap and navigate public opinion.
The power of relatable communications in driving sustainability in the dairy sector with Sarah Bolt
Learn about the power of language and effective communication to make sustainability relatable to dairy farmers on the Bees’ Knees Comms-Cast.
