Sustainable farming for planet and profit

Following a visit to Sustainability Week, Helen Maiden shares why the power of storytelling remains vital in highlighting the role of farming in conversations relating to planet and profit.
Changing the narrative on farming and the environment

Catherine Linch explores how industry narratives are evolving and draws on insights from the Low Carbon Agriculture Show that posed the question, Can Farming Save the Planet?
Herefordshire PR agency supports Leominster Foodbank

Find out how we have pledged to support their rural Herefordshire food bank in Leominster this Lent.
Educating an audience ‘by stealth’ with LEAF

Learn about the power of language and effective communication to make sustainability relatable to dairy farmers on the Bees’ Knees Comms-Cast.
NFU Conference 2025 – Beyond the shadow of agricultural inheritance tax

The 2025 NFU Conference marked a break from tradition, relocating from its usual Birmingham venue to the heart of Westminster. Though scaled back, this move was a strategic one, placing the event at the centre of UK political decision-making – a fitting setting given the storm around Inheritance Tax (IHT).
Reflections on the Oxford Farming Conference

Read about the 2025 Oxford Farming Conference from the perspective of Hannah Lloyd and Rebecca Morgan, from the Pinstone team.
Advertising through storytelling with integrity

This week, two major events in the advertising and PR world underscore the need for integrity and transparency in storytelling.
The power of relatable communications in driving sustainability in the dairy sector with Sarah Bolt

Learn about the power of language and effective communication to make sustainability relatable to dairy farmers on the Bees’ Knees Comms-Cast.
Using LinkedIn to elevate your personal profile

We recently had the privilege of attending Meat Business Women’s (MBW) conference in London.
How communication and collaboration can drive sustainability in food and farming supply chains with Caroline Mason

Explore how effective communications and collaboration across diverse stakeholders can help address sustainability challenges on the Bees Knees Comms-Cast.