The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner.
The David and Goliath Story
They are most famous in Agri food and farming circles for taking a hard-line stance against multinational Oatly who attempted to sue them over the name and branding of Glebe’s PureOaty oat milk. In this true ‘David and Goliath’ story, Rebecca offers the point of view of the family owned independent, which gained the support and trust of the consumer to not only win the case, but capitalise on the marketing opportunity to give immense leverage to the emerging brand.
PureOaty’s Agri Food Journey
Rebecca delves into the farm’s gluten-free oat milk ‘farm to fork’ journey, with growing, milling, processing and marketing all handled directly by the company – a rare thing in today’s often extended supply chains.
Presented by Catherine Linch
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This week’s guest is Rebecca Rayner
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