The Agri-Food Comms Cast first aired on Earth Day 2022. It explores how businesses can engage more proactively with environmental communications.
In episode three of season four, our host, Catherine Linch, talks with Hannah Cox, founder of Sustainability Impact Agency, betternotstop. Hannah is also a B-Corp Ambassador and B Leader.
They also chat with Carmen O’Neal, an inspirational business woman and founder of gin producers, 58 and Co, a Certified B Corporation.
The B Corporation Movement certifies ‘for profit’ companies that meet high social and environmental standards, along with transparency and accountability.
Becoming a B-Corp positively impacts businesses, staff teams, the environment and wider society.
In the podcast, we discuss why businesses choose this path and how to transition authentically, avoiding ‘greenwashing’. Â We also explore the environmental communications opportunities for improving internal engagement and how brands can add value, improve customer perception and boost loyalty.
As a team, Pinstone is excited to start their B-Corp journey and looks forward to making a proactive and positive impact on society and the climate.
See attached below for more information.
UK B-Corp Performance Research Report November 2020
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