In episode three of season two of the Agri-Food Comms Cast, Catherine Linch discusses how businesses and communications professionals can navigate the growing social media landscape.

Clubhouse, the exclusive social media app based on audio chat, is rapidly gaining traction. With podcasts also increasing in popularity, where should brands invest their time?

The invite-only membership to Clubhouse is enticing. Creating and joining clubs, such as The Agriculturalists, offers opportunities to make new connections.

However, Clubhouse is unavailable to Android users and there are no analytics to assess its engagement. Also, the expectation to join live conversations can be limiting for time-poor professionals working in the agri-food sector.

On the other hand, podcasts offer a more flexible option. Interviews can be arranged ahead of time and episodes are available on-demand via various platforms and devices. Therefore, podcasts are more accessible and inclusive to all audiences.

In conclusion, whether brands choose Clubhouse or podcasts, the trend for brand communications is shifting towards audio content in the post-Covid era.

To listen to this episode of the podcast visit our podcast page.

Presented by Catherine Linch

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